Which term refers to the moral and ethical qualities of an individual or entity?

The term that most accurately refers to the moral and ethical qualities of an individual or entity is "character." Character encompasses the values, traits, and attributes that define how a person behaves in various situations, reflecting their moral integrity and ethical standards. It is often understood as the essence of what a person stands for and their consistent patterns of behavior over time.

While "integrity" is closely related and denotes a steadfast adherence to a strict moral or ethical code, it is more specific in its focus on honesty and moral uprightness rather than the broader concept of an individual's overall qualities. "Reputation" relates to how an individual or entity is perceived by others, which can be influenced by their character but does not directly define their moral and ethical qualities. "Principle" refers to fundamental truths or propositions that serve as the basis for a system of belief or behavior, but it does not encapsulate the overall makeup of a person's character in an ethical context.

Thus, "character" is the most encompassing term that includes all moral and ethical qualities.