What is the name given to a product or service that distinguishes it from others?

A brand name is a specific identifier that a company uses to distinguish its products or services from those of competitors. It plays a crucial role in marketing and consumer perception, as it embodies the qualities, reputation, and overall image of the product or service. When consumers hear a brand name, they often associate it with certain attributes, values, and experiences that shape their purchasing decisions.

While trademarks protect brand names legally, ensuring that no other entity can use the same or a confusingly similar name, the term "brand name" specifically refers to the name itself used in the marketplace. Labels are typically more about packaging and may include other information beyond just the brand name, like instructions or nutrition facts, while a logo is a graphic design that symbolizes the brand but doesn't encompass the entirety of what a brand name represents. Therefore, the focus here is on the brand name as a distinct, recognizable title that sets products and services apart.